Overview
LIVE DEMO · ILLUSTRATIVE DATA
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One brain for selling, servicing, and sensing the market.
THE INTELLIGENCE LAYER OF MGC MOBILITY
One brain for selling, servicing,
and sensing the market.
Grown live from a salesperson's messy customer list with Claude Fable 5.
◈ illustrative demo
Revenue MTD
฿1.92B
▲ 11% vs LY
Units MTD
412
▲ 6%
Aftersales share
41%
▲ of gross profit
MobiLife members
712k
▲ 9k this month
Consumer sentiment
74
▼ 3 on EV price
What matters now
FABLE 5 · RANKED ACROSS ALL BUSINESS UNITS
ACT TODAY
1,240 XPENG owners hit their first-service window before Songkran travel. Auto-drafted LINE reminders ready. est. ฿3.2M service revenue · 18% rebook
DEFEND
318 BMW owners researched a BYD or Zeekr in the last 30 days. Retention offer + trade-in drafted. ~฿94M lifetime value at risk
GROW
MobiLife VIPs in Bangkok are under-served on rental. Bundle SIXT + service in one offer. +9% attach opportunity
Demand, last 12 weeks
NEW + USED ENQUIRIES, INDEXED
Brand mix
UNITS MTD
Service load
331 BAYS · TODAY
Capacity tight in BKK · +6 MMS branches opening
Where profit comes from
GROSS PROFIT SPLIT
Open leads
3,140
▲ 214 this wk
Test drives
1,020
▲ 33%→quote
Quotes out
610
avg ฿4.6M
Close rate
40%
▲ 4pt vs LY
At-risk to EV rivals
318
▼ act now
Who to call today
THE LIST THAT STARTED IT ALL · RANKED BY CLOSE PROBABILITY
ก
คุณกิตติ · 7-Series owner, 2019
Warranty ends in 40 days · viewed X9 twice online
92%
฿6.2M
฿6.2M
ณ
คุณณิชา · MINI owner, 2021
2nd child · searched 7-seat EV · MobiLife VIP
86%
฿3.4M
฿3.4M
ส
คุณสมพงษ์ · XPENG owner, 2024
Fleet buyer · asked about ZEEKR 009 for exec cars
81%
฿9.1M
฿9.1M
พ
คุณพิไล · BMW owner, 2018
Test-drove BYD last week · retention offer drafted
64%
at risk
at risk
Pipeline
THIS MONTH
Leads · 3,140
Test drive · 1,020
Quote · 610
Close · 412
BRAND VS TARGET
Fable 5 recommends
NEXT BEST ACTIONS · SALES
1
Move 3 top sales advisors to EV enquiries in BKK; XPENG/ZEEKR are over target and under-staffed. +~28 units this month
2
Launch the 318-owner retention play before the BYD promo ends Friday. Offers + trade-ins pre-drafted. protects ~฿94M LTV
3
Bundle Alpha X wealth-lending into the 12 quotes above ฿8M open now. +฿0.4M finance margin
Bay utilisation
87%
▼ tight in BKK
Service NPS
61
▲ 4
Predicted due · 30d
1,240
before Songkran
TAB body shop
+19%
throughput
Parts stockouts
7
▼ EV brake pads
Predictive service backlog
CARS THE FLEET WILL NEED SOON · BEFORE THEY BREAK
Fable 5 recommends
NEXT BEST ACTIONS · SERVICE
ACT
Send the 1,240 pre-Songkran reminders now; open Sat slots at 3 BKK branches near capacity. smooths the 87% peak, +฿3.2M
STOCK
Pre-order EV brake pads + coolant; XPENG first-service wave will stock them out in ~9 days. avoids 400 delayed jobs
SAVE
Auto-draft body-shop quotes from photos for TAB; cut quote time from hours to minutes. +capacity, no new hire
Sentiment index
74
▼ 3
Reviews read · 30d
18.4k
LINE·FB·Google
Repeat buyers
37%
▲ 2pt
VIP at-risk
640
▼ churn signal
Follower→buyer
4.1%
▲ MobiLife
What customers feel
SENTIMENT BY TOPIC · FROM 18.4k SIGNALS
Rising concerns
TRENDING IN CUSTOMER TALK, THIS WEEK
↑ EV resale value
↑ charging at home
↑ BYD price cut
↑ service wait
battery warranty
trade-in value
insurance for EV
MOBILIFE SEGMENTS
Fable 5 reads the pulse
SO WHAT · SO DO
WATCH
EV-price anxiety spiked after BYD's cut. 640 VIPs show churn language. Personal outreach + resale-guarantee message drafted. protect the top of the base first
FIX
"Wait for parts" is the one negative dragging service NPS. It maps to the 7 EV stockouts in Service. one fix lifts two metrics
Market signals
FABLE 5 SCANNED NEWS, SOCIAL, PRICING · LAST 24H
HIGH
BYD cut Seal price ~8% in Thailand.318 of our BMW owners viewed a BYD this month · retention play live
HIGH
XPeng pushed an OTA driver-assist update region-wide.our XPENG owners will ask about it at next service · brief advisors
WATCH
Thai 2026 GDP held at ~1.6%; auto market still soft.lean into aftersales + retention, not volume chasing
WATCH
Robotaxi pilots expanding across Asia (Baidu, Waymo Tokyo).long-horizon signal for rental + MaaS strategy
FYI
Songkran travel peak in ~3 weeks.service demand + rental demand both spike · pre-position now
The board in one glance
MACRO MGC OPERATES IN
Thai GDP 1.6%
Auto mkt −14%
Chinese share 22%
EV of our mix 35%
Aftersales GP 41%
Fable 5's read
STANCE
In a shrinking, price-cutting market, do not chase volume. Win the relationship and the service annuity. Every signal here points the same way. this is your intelligence-layer moat
Share of voice
31%
▲ 2pt · #1 premium
Social mentions 30d
42.6k
▲ 12%
Avg rating
4.3★
▲ 0.1
Complaints open
37
▼ 6 vs last wk
Median reply time
2.4h
▲ faster w/ AI
Share of voice
THAI AUTO CONVERSATION · LAST 30 DAYS · vs COMPETITORS
Fable 5: your share rises with EV buzz but BYD is closing on price talk. Push service and resale stories.
Social sentiment
NET SENTIMENT · 12 WEEKS
↑ #XPENGX9
↑ service care
EV resale
BYD price
What people say
TOP REVIEWS · AUTO-TRIAGED BY FABLE 5
★★★★★
"เซอร์วิสที่ MMS ดูแลดีมาก จองผ่านไลน์ง่าย รถเสร็จเร็ว"
★★★★☆
"XPENG ขับดี แต่รอคิวเซอร์วิสนานไปนิด อยากได้สาขาเพิ่ม"
★★☆☆☆
"ราคาอะไหล่แพงกว่าที่คิด น่าจะบอกล่วงหน้า"
Complaints queue
FABLE 5 DRAFTS THE REPLY · A HUMAN APPROVES
Connect the silos, wake the brain
EACH SOURCE YOU CONNECT, THE BRAIN SEES MORE · TOGGLE TO FEEL IT
62%
INTELLIGENCE COVERAGE
Connect the 5 missing sources and the brain jumps toward full sight.
What data unlocks
CAPABILITIES · LIVE WHEN THE SOURCE IS CONNECTED
YOUR DATA SOURCES
The raw data under the brain
ILLUSTRATIVE · THE BRAIN READS THESE TABLES EVERY DAY · INTELLIGENCE IS JUST CONNECTED DATA
Data freshness
4m
▲ since last sync
Fable 5 calls today
18.2k
across 6 skills
Uptime 30d
99.9%
▲ healthy
Active users
214
▲ sales + service
Automations
9
running
Skills installed
THE BRICKS THE BRAIN IS BUILT FROM · TOGGLE ON/OFF
Automations running
SCHEDULED · NO ONE HAS TO REMEMBER
Morning call-list ranks who to call, drafts LINE · daily 07:00
ON
Pre-service reminders predicts due, books the slot · daily 08:00
ON
Review + complaint triage tags, routes, drafts reply · every 15 min
ON
Churn watch flags at-risk VIPs · daily 06:00
ON
Board digest one-page pulse · Mondays 06:00
WEEKLY
Data freshness by source
LAST SYNC
Sales & CRM
4 min ago
Service / MMS
6 min ago
MobiLife / LINE OA
1 h ago · partial
Social & reviews
not connected
Market feeds
12 min ago
Users & access
ROLE-BASED · AUDIT LOGGED
Executives read-only board view
12 users
Sales advisors Sell + call list
96 users
Service advisors Service + pulse
78 users
Marketing Brand & social
18 users
Admins data + skills
10 users
Ask the brain
PLAIN LANGUAGE IN · A DECISION OUT · TRY A QUESTION
FABLE 5
Pick a question above, or type your own. This brain reads your sales, service, loyalty, and the live market together, then tells you what to do, not just what happened.
Illustrative demo. In production this connects to your real data with security and your engineers. Built to show what a non-coder can grow with Claude Fable 5, not a live system of record.